Erbal was born from a particular kind of memory. The kind that lives in smell and warmth rather than words. Our founder Choosh Yu grew up in a home where herbs were as ordinary as cooking, always present, quietly purposeful, and close at hand. His mother, Lijuan Li, trained in both Traditional Chinese Medicine and Western medicine, kept them not as remedies for crisis, but as a natural expression of care. That early understanding still shapes how we make Erbal today: thoughtfully, in small batches, with balanced taste, carefully sourced ingredients from farms we know, and the belief that something people drink every day should feel both great and easy to live with.